Brandon Hays hs

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Brandon Hays

Associate Director of Message and Brand

Brandon Hays joined the Central Office staff in 2023.

His responsibilities include the strategic oversight and management of the communications team. He will continue to enhance our message strategy to ensure we are communicating effectively with our members and other stakeholders. He is also responsible for maintaining and enhancing the organizational brand. He will oversee the execution of a focused and strategic plan that will advance the Fraternity's reputation and goals. 

Brandon has worked in in college athletics the past 16 years, focused in several marketing, communications and sales roles across various campuses. Most recently, he has served as the associate athletic director for external operations at Wright State University in Fairborn, Ohio. Hays holds a bachelor's degree in sport management from Tennessee in 2007, as well as a master's degree from Memphis in 2009.

Brandon lives in Lebanon, Ohio with his wife, Cathy, and their two sons, Lincoln and Austin. In his spare time, Brandon enjoys camping with his family, live music and collecting sports cards. He is also an avid fan of his beloved Tennessee Volunteers, Dallas Cowboys, and Dallas Mavericks.