Delta Sigma Pi Initiates Coca-Cola Executive

Aug 15, 2019 – At Grand Chapter Congress, the Fraternity initiated Alba Castillo Baylin.

Baylin is vice president community and stakeholder relations, North America Group, with alba The Coca-Cola Company and leads community and giving engagement, stakeholder relations, employee volunteerism, disaster relief, community board placements and the 5by20 women's initiative for Coca-Cola Company North America (CCNA). 

Previously, Alba held the position of vice president of customer marketing for foodservice customers from September 2015 until November 2018. Prior to that she served as Hispanic marketing group director, for Coca Cola-North America, where she led the company's largest ever Hispanic-focused marketing program for the 2014 FIFA World Cup, which featured award-winning digital and social media components.

In 2018, Alba was recognized as a Top 5 Latina Rising Star by the Association of Latino Professionals for America (ALPHA) and Fortune Magazine. She has also been recognized as a Latino Leader of the future by Latino Leaders Magazine and by Ser Padres Magazine as one of 25 Latina Executive Moms Making a Difference. She is a strong advocate for community service and serves on the board of the Georgia State University Foundation, Hands on Atlanta and is a graduate of Leadership Atlanta, class of 2018. 

Hundreds of brothers gathered to welcome Baylin into Delta Sigma Pi, and enjoyed listening to her remarks afterward, also followed by a Q&A session with both Alba and colleague Bea Perez, Maryland-College Park, who generously organized free World of Coca-Cola tickets to full Congress registrants. 

During her speech, Alba discussed the importance of taking initiative in your career and taking opportunities as they come your way. She also encouraged brothers to always remember the power of networking, as your biggest asset is your professional network. She also reminded attendees of two things to always remember can never be taken away: what you know (head) and what you feel (heart). 

Key points taken away from the Q&A session included the importance of collaboration, particularly the mindset that you can go far together and the impact a company can have on being involved within a community and striving to be a positive for those around you. 

Please join us in welcoming Alba to our brotherhood! 

  • Award/Recognition